Driven by a desire to problem solve – and to solve problems

Ten years ago, I started a journey towards using design to create a positive impact in the world. As a design lead for organizations such as the NRDC and The Climate Group, or agencies such as Purpose and Futerra, I have been fortunate enough to contribute to the branding and communications of social and environmental movements ranging from climate change to gun safety and women’s equality.

I grew up in Park Slope and still live in Brooklyn. I live with my husband Robb and our turtle Philbert. I like to collect plants and watch documentaries.

Gu was fantastic to work with start to finish. She brought a level of clarity and simplicity to the work that made it absolutely seamless to get the job done. The assets ended up looking wonderful and conveyed exactly what I was looking for. Would recommend working with her 100x over.

— Sarah Stern, Founder, Cultivate

"Gu, just wanted to say again, you did a phenomenal killer job with this design. Really spectacular."

— Jeff Orlowski, Filmmaker, Founder & Director, Exposure Labs

"This is fantastic Gu! Thanks for (always) going above and beyond."

– Max Steinman, Campaigns Director, Exposure Labs

"Really cannot describe how excited I am about your designs and how grateful I am for your time and talents. I think they're going to help change our business.

– Margaret Tung, CEO, Vesper

"I am really impressed with the site and all the hard work you have undertaken to get it working - I think it looks wonderful! "

– Alexis Stergarkis,
United Nation's Girls Education Initiative

"We are all SUPER happy with the branding you came up with! The colors, fonts, everything is amazing – so thank you!"

– Project Manager, Aldeia Works 

"Congratulations...on the extremely impressive 2015 Annual Report. It is a beautiful piece, well structured, informative, and succinct."

– Board Member, NRDC

I am really so pleased with [the logo]. The more I look at it/use it, the more excited I get. 

– Megan Fowler, Director of Communications, Polaris Project



Branding & identity design

Web & product design


Data visualization

Layout & publication design


Adobe Creative Suite




Communication Arts

Innovation by Design

How Design


The Webbys