I use the power of branding and design to help organizations deliver the most impact.
I’m a visual storyteller, and systems thinker committed to work that reflects my values. I’ve had the privilege of collaborating with mission-driven companies and organizations like Futerra, NRDC, Purpose and The Climate Group as well as clients such as MTV, REI, Google, Airbnb, LEGO, and UNICEF. I love the challenge of bringing clarity and impact to complex ideas.
My work includes branding Everytown – a nonprofit that has grown to 10 million supporters, Bookshop.org – an online marketplace that has raised over $34 million for local bookstores and the rebrand of NRDC, an environmental nonprofit that has raised an estimated $1.5 billion in funding since the rebrand. I’ve also developed campaigns for the Women’s Equality Center, driving millions of impressions and contributing to meaningful policy change.
I grew up in, and still live in Brooklyn, with my husband, two sons and our many plants. When not designing, you can find me in the Brooklyn Botanical Gardens or a museum. My outlook in life and at work is to stay curious, and positive.
I'm always open to new collaborations or just having a good chat about creative ideas. Feel free to reach out.
“It’s not easy to find great creative talent that also knows sustainability and social impact. Guyang’s experience and expertise in the space is somewhat unique and a huge asset, meaning her concepts are always credible, innovative and authentic without the risk of greenwash or hackneyed green/impact tropes. Her creative vision always helped elevate our storytelling.”
– Freya Williams,
Founder, Fractional Chief Strategy Officier, Author
“Gu was fantastic to work with start to finish. She brought a level of clarity and simplicity to the work that made it absolutely seamless to get the job done. The assets ended up looking wonderful and conveyed exactly what I was looking for. Would recommend working with her 100x over.”
– Sarah Stern, Founder
Cultivate
“You have been such a great part of our extended team since almost the beginning and we were just saying how lucky we are to have you.”
– Bridget Croke, Managing Director
Closed Loop Partners
"Gu, just wanted to say again, you did a phenomenal killer job with this design. Really spectacular."
– Jeff Orlowski, Filmmaker, Founder & Director
Exposure Labs
"This is fantastic Gu! Thanks for (always) going above and beyond."
– Max Steinman,
VP, Communications & Marketing, DoSomething.org
“Just wanted to say a big thank you for all of your hard work on the Beyond the Bag graphics/website/branding etc. It's looking beautiful, you should be very proud! Your ability to distill complex content into clear, crisp aesthetics is outstanding.”
– Georgia Sherwin, Director of Communications & Strategic Initiatives
Closed Loop Partners
"I am really impressed with the site and all the hard work you have undertaken to get it working - I think it looks wonderful! "
– Alexis Stergarkis,
United Nation's Girls Education Initiative
“Guyang was the first person I reached out to. Not only is she a talented, thoughtful designer, she is reliable, organized and prompt — not a combination of qualities that are common among creative professionals. All around she was a pleasure to work with.”
– Suzy Lebovitz-Edelman, Co-Founder
Edelman Foundation
"Congratulations...on the extremely impressive 2015 Annual Report. It is a beautiful piece, well structured, informative, and succinct."
– Board Member, NRDC
I am really so pleased with [the logo]. The more I look at it/use it, the more excited I get.
– Megan Fowler, Director of Communications
Polaris Project
RECOGNITION
Cannes Lions
Communication Arts
Innovation by Design
How Design
Graphis
D&AD Impact
The Webby Awards