Mission driven and values aligned

I’m a visual storyteller and systems thinker committed to work that reflects my values. I’ve had the privilege of collaborating with mission-driven companies and organizations like Futerra, NRDC, Purpose and The Climate Group as well as clients such as MTV, REI, Google, Airbnb, LEGO, and UNICEF. I love the challenge of bringing clarity and impact to complex ideas.

My work includes branding Everytown – a nonprofit that has grown to 10 million supporters, Bookshop.org – an online marketplace that has raised over $34 million for local bookstores and the rebrand of NRDC – an environmental nonprofit – whos revenue and membership had more than doubled since the rebrand. I’ve also developed campaigns for the Women’s Equality Center, driving millions of impressions and contributing to meaningful policy change.

I grew up in, and still live in Brooklyn, with my husband, two sons and our many plants. When not designing, you can find me in the Brooklyn Botanical Gardens or a museum. My outlook in life and at work is to stay curious, and positive.

“I didn’t think it was possible for someone outside our team to grasp the nuance of our work so quickly or so fully—but Guyang did. She translated complexity into clarity and captured our spirit in color, texture, and structure. Our entire presence—deck, website, logo, and brand system—now communicates what we’ve always *felt*. She was collaborative, responsive, and genuinely delightful to work with. I would recommend Guyang to anyone searching for a designer who can elevate not just a brand, but a vision.”

– Diane Flynn, CEO, PSwrx

Working with Guyang has been an absolute gift. She has a rare ability to take something complex and turn it into something clear, beautiful, and deeply compelling. From the beginning, she listened with real curiosity - not just to what we said, but to who we are, how we think, and what we’re trying to build.

We had spent more than a year and a half struggling to visualize a core piece of our work. Guyang understood it almost instantly and brought it to life in a way that felt both magical and completely grounded. She brought so much insight to every conversation and even pushed our thinking in ways that made the final product stronger.

I would highly, highly recommend working with her. She’s not just a designer, she’s a partner in clarifying vision and elevating ideas.

– Anne Eidelman, CCO, PSwrx

I couldn't recommend Gu more highly. She worked with us to refresh our branding and create our website, presentations, and client-facing materials. They are beautifully crafted, have helped us land many new clients, and leveled up the credibility of our work.

– Wes Adams, Author, CEO SVCG Consulting Group

“It’s not easy to find great creative talent that also knows sustainability and social impact. Guyang’s experience and expertise in the space is somewhat unique and a huge asset, meaning her concepts are always credible, innovative and authentic without the risk of greenwash or hackneyed green/impact tropes. Her creative vision always helped elevate our storytelling.”

– Freya Williams,
Chief Strategy Officer, Author

“Gu was fantastic to work with start to finish. She brought a level of clarity and simplicity to the work that made it absolutely seamless to get the job done. The assets ended up looking wonderful and conveyed exactly what I was looking for. Would recommend working with her 100x over.”

– Sarah Stern, Founder, Cultivate

“You have been such a great part of our extended team since almost the beginning and we were just saying how lucky we are to have you.”

– Bridget Croke
Managing Director, Closed Loop Partners

"Gu, just wanted to say again, you did a phenomenal killer job with this design. Really spectacular."

– Jeff Orlowski
Filmmaker, Founder & Director, Exposure Labs

"This is fantastic Gu! Thanks for (always) going above and beyond."

– Max Steinman,
VP, Communications & Marketing, DoSomething.org

“Just wanted to say a big thank you for all of your hard work on the Beyond the Bag graphics/website/branding etc. It's looking beautiful, you should be very proud! Your ability to distill complex content into clear, crisp aesthetics is outstanding.”

– Georgia Sherwin
Director of Communications & Strategic Initiatives, Closed Loop Partners

"Congratulations...on the extremely impressive 2015 Annual Report. It is a beautiful piece, well structured, informative, and succinct."

– Board Member, NRDC

RECOGNITION

Judging

Anthem Awards

D&AD New Blood Awards

SPEAKING

Women Leading the
Circular Economy