Driven by a desire to tackle problems – both big and small.
It’s been almost ten years since I first began designing or social impact, starting at The Climate Group. Since then, have been a design lead for non-profits such as the NRDC and for mission driven agencies such as Purpose and Futerra. I’ve been fortunate enough to contribute to the branding and communications of social and environmental movements ranging from climate change to gun safety and women’s equality.
My approach to design is to be open, curious, and optimistic. I’m passionate about human centered design, systems thinking and am obsessed with details, consistency and simplicity.
I grew up in Park Slope and still live in Brooklyn with my husband Robb and our turtle Philbert.
Gu was fantastic to work with start to finish. She brought a level of clarity and simplicity to the work that made it absolutely seamless to get the job done. The assets ended up looking wonderful and conveyed exactly what I was looking for. Would recommend working with her 100x over.
— Sarah Stern, Founder, Cultivate
"Gu, just wanted to say again, you did a phenomenal killer job with this design. Really spectacular."
— Jeff Orlowski, Filmmaker, Founder & Director, Exposure Labs
"This is fantastic Gu! Thanks for (always) going above and beyond."
– Max Steinman, Campaigns Director, Exposure Labs
"I am really impressed with the site and all the hard work you have undertaken to get it working - I think it looks wonderful! "
– Alexis Stergarkis,
United Nation's Girls Education Initiative
"We are all SUPER happy with the branding you came up with! The colors, fonts, everything is amazing – so thank you!"
– Project Manager, Aldeia Works
When I needed to hire someone to create the branding, business cards and website for our foundation, Guyang was the first person I reached out to. Not only is she a talented, thoughtful designer, she is reliable, organized and prompt — not a combination of qualities that are common among creative professionals. All around she was a pleasure to work with.
– Suzy Lebovitz-Edelman, Edelman Foundation
"Congratulations...on the extremely impressive 2015 Annual Report. It is a beautiful piece, well structured, informative, and succinct."
– Board Member, NRDC
I am really so pleased with [the logo]. The more I look at it/use it, the more excited I get.
– Megan Fowler, Director of Communications, Polaris Project