Bookshop.org
Bookshop is a digital book store that was made to take marketshare from Amazon and give it back to independent bookstores. So far it has raised over $5M for independent bookstores and have taken 2% of Amazon's marketshare – double the initial goal.
I developed the logomark used for generating early investment and that is still being used today.
Role // Designer
Focus // Branding
Press // Washington Post, Economist, FT.com, Wired, Forbes, New York Times,