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Democracy for President

The 2020 election were rife with anxiety, and Americans are worried about the future of our country. I worked with Baubo Studio and More in Common to develop a brand campaign and digital platform that provided cutting edge data and digestible resources to address shared concerns about the election. A full report was also available to download on the site.

The inspiration for the brand comes from the colors of a sunrise or sunset to symbolize new beginnings. No matter who wins the election – we can all agree that if Democracy wins, America wins. Other elements such as tactile stickers and marble or stone were used to represent voting and Democracy.

democracyforpresident.com

Role // Design Director, UI Designer

UX // Christina Kwiek

Focus // Branding, Web / Interaction