Earth Justice Fundraising campaign
Earthjustice is a team of lawyers who operate as the environment’s last line of defense. Facing an unorthodox presidential administration with an explicit anti-environment agenda, Earthjustice needed to accelerate their work, fast. The non-profit has the the deepest bench of expert environmental attorneys in the US, and they win. This needed to be known to major donors and the public.
Futerra built a fundraising campaign platform - Never Rest - that brought Earthjustice's crucial and exhaustive work into the light. A compelling prospectus, brought to life through a unique visual identity and art direction, gave prospective donors a compelling insight into how Earthjustice protects, preserves and fights for people and planet.
In just year one of the campaign, the Never Rest platform has already generated hundreds of thousands of dollars for the lawyers’ vital work. The tagline and campaign has since been folded into their primary brand platform.
Role // Design Director
Focus // Visual Identity / Campaigns
