MYLO

Bolt Threads approached Futerra to help launch their latest product, MYLO – a bio-based leather made out of mycelium. Futerra crafted the messaging, positioning and creative direction.

As design director, I developed a wordmark and visual creative direction inspired by the innovation and dynamism of the process for creating the material, coupled with the softness, familiarity and authenticity of the finished result.

This design approach was later executed by Manual SF, their design agency of record, but heavily influenced by the creative direction.

MYLO has partnered with Stella McCartney, Adidas, Lululemon and a growing network of brand partners.

mylo-unleather.com

Role // Design Director

Focus // Branding