helping a non profit step boldly into the future

We rebranded a "deep green" environmental group whose logo hadn’t changed since 1970. The goal was to create a modern, recognizable identity that honored their roots while showcasing confidence, authority, innovation, and their mission. I contributed to concept development, established the look and feel, redesigned their website, and created a custom wordmark and brand style guide.

In addition, we redesigned a website that had 20k pages to align with the new look and feel. I played a key role in all stages of this extensive redesign – from whiteboarding, information architecture, UX, to the final touches. Worked closely with external strategy and creative consultants, threespot and Jackson River.

Role // Art Director / Typographer

Illustrator, Designer // Ross Bruggink

Designer // Samantha Schaeffer

Creative Director // Bob Comire

Focus // Branding, Typeface Design, Information Architecture, UX, UI, Responsive Web Design

Recognition // Graphis, HOW Design

Features // Brand New: Bear Goes on the Offense, Brand New: The Best and Worst Identities of 2015

The Natural Resources Defense Council combines the power of more than two million members and online activists with the expertise of some 500 scientists, lawyers, and policy advocates across the globe to ensure the rights of all people to the air, the water, and the wild. www.nrdc.org