forward fashion
Futerra developed an ambitious sustainability strategy for holding company, PVH Corp (Tommy Hilfiger, The North Face, Calvin Klein, Timberland, among others). We then crafted the visual identity, narrative and messaging based off of the strategy. This creative was rolled out as a hero video, a microsite, social graphics, at events and their annual sustainability report.
As design director, I developed the wordmark and guided the design of the microsite and other graphic assets. The logomark is inspired by a needle and thread and is also a forward slash to symbolize progress and positive impact being woven into every step of the process.
The initiative was launched at Milan Fashion Week.
Role // Design Director
Focus // Branding / Web
