forward fashion
Futerra developed an ambitious sustainability strategy for holding company, PVH (Tommy Hilfiger, The North Face, Calvin Klein, Timberland, among others). Their sustainability team needed a visual identity that could make a splash so we also developed the branding and messaging as well as a microsite for the initiative.
As design director, I developed the wordmark and guided the design of the microsite and other graphic assets. The logomark is inspired by a needle and thread and is also a forward slash to symbolize progress and positive impact being woven into every step of the process.
The initiative was launched at Milan Fashion Week.
Role // Design Director
Focus // Branding / Web
