keep birth control copay free
The Women's Equality Center approached Futerra to help them with a campaign to protect affordable birth control.
We created a multi-channel physical and digital campaign to draw attention to the issue. I developed a visual language that was inclusive and could flex to various applications from social media posts to a branded airstream that toured the country.
The campaign reached almost 3M impressions across social media channels, was covered by major news outlets and the social posts were shared by celebrities and influencrs including Jessica Biel, Mark Ruffalo, and Gloria Steinem. 500K official comments were submitted to the White House.
Role // Senior Designer
Focus // Branding / Campaigns
Strategy // Molly Malloy / Briony Gittens
Creative Direction // Henry Hicks
Agency // Futerra
Featured in // Bustle, Cosmopolitan, Elite Daily, Forbes, Glamour, The Hill, HuffPost, Mashable, Now Her, Time, Teen Vogue, Refinery 29, Vox and others
Recognition // D&AD Impact Award / Cannes Lions Shortlist
