guyang chen-ware

Mayors Against Gun Illegal Guns approached Purpose to pull their programs and initiatives under a unifying umbrella brand. We developed a new brand called Everytown that was led by strong visuals, compelling facts and clever storytelling. I collaborated with the creative team on the look and feel as well as the website. I also developed the comprehensive website styleguide/ design system and an initial set of shareable data visualizations.

Role //  Lead Designer, Visual Designer

Art Director // Wheeler Preddy

Creative Director // Hannah Kreiswirth

Senior Designer // Emma McDonough

Designer // Kimberly Caicedo

UX Designer // Alex Koplin

Focus // Web Design, Infographics, Social Media, Branding

Recognition // Innovation by Design Awards

Press // The New York Times, The Guardian, CNN.

Features // FastCompany: How Good Design is Helping to Create a Gun Control Movement That Lasts, Buzzfeed: Bloomberg-Backed Gun Safety Group Visualizes the Numbers on Gun Violence, Gun Control Groups Eclipse NRA in Election Spending

Everytown is a movement of Americans working together to end gun violence and build safer communities. www.everytown.org

The Nature Conervance approached Futerra to develop a new global brand messaging platform to be launched at COP26. Media placements include a variety of out of home and digital ads, including bus kiosks, digital billboards, and bike station panels.

We crafted an inspiring and pithy messaging framework – Together, We Find a Way – for the ambitious goals they set out. For the visual identity of the campaign, we used elements taken directly from their branding such as the leaf in their globe logo and their brand font.

We abstracted the leaf to become a window or frame for stunning photography that told a rich story. We applied their serif font in a fresh, unexpected way to make this campaign stand out.

Role // Creative Director

Website design and branding for a Computer-Vision Robotic Platform for solar sites. The technology provides essential data and analysis critical for scaling without additional labor costs. Onsight is capable of identifying hundreds of problems and predicting future problems.

onsightops.com

Focus // Web / Branding / Interaction

The NYC Department of Environmental Preservation needed to convey the message that litter on the streets can end up in our waterways. I illustrated, and with the guidance of the Creative Director, developed five eye-catching marine characters that are placed around Coney Island, on bus shelters, in subway stations, and on Sanitation garbage trucks and street sweepers around the city. The campaign had the most social media engagement of any NYCDEP campaign.

Role // Illustrator, Designer

Creative Director // Henry Hicks

Focus // Illustration

Agency // Futerra

Don’t Trash Our Waters is a public awareness campaign aimed at reducing litter and improving the health of New York City’s waterbodies. Trash discarded on city streets and sidewalks can end up in our surrounding waterbodies — threatening local marine wildlife, putting human health at risk and costing New York City taxpayers millions of dollars to clean up. 

Foodstand is a community based app that was born out of a desire to fix the food system. It capitalized on a common behavior: taking food photos. Using tagging and geolocation, users were able to find healthy and sustainably produced food and discover new recipes.

Developed visual identity, marketing materials, style guide and iconography. Collaborated in the design of the website, iOS mobile app, and interactions. Participated in strategy, naming and user research.

Worked closely with the Art Director, Interaction Designer and Visual Designer.

Role // Lead Designer

Focus // Branding, Interaction Design, Product Design, Mobile App Design, ResponsiveWeb Design, Print Collateral

Press // FoodandWine, Huffington Post, Buzzfeed, SELF

Foodstand is a mobile app that convenes food lovers, farmers, writers, and other members of the food community to crowd-source good food finds in their area. www.thefoodstand.com